HIRDLE | Voice AI Marketing for Real Estate Agents

The Research

Your Brokerage Gives You Tools.
HIRDLE Gives You a Voice.

Your brokerage equips you with exceptional tools. Now you can add the layer that builds trust and connection.

Your Marketing Today

Powerful tools. Silent output.

What your platform provides

Beautiful design templates

Canva, Breakthrough Broker, Marketing Center

AI-written listing descriptions

KWIQ, Listing Concierge, Compass AI

Email drip campaigns & CRM

SmartPlans, Follow Up Boss, kvCORE

Social media ads & syndication

Campaigns, boosted posts, retargeting

Postcards, flyers & yard signs

Professional print collateral

Your Marketing + HIRDLE

Everything speaks. Everyone remembers.

New

The layer your competitors don't have—yet

Your authentic voice on every mailer

VoiceTags® turn print into personal introductions

Audio Widgets for digital channels

Embed your voice on websites, emails & social media

AI that answers questions 24/7

Never miss an inquiry—even at midnight

Print becomes interactive conversation

VoiceTag scan → voice intro → AI chat → action

Trust built before the first call

They feel like they know you before you speak

Scan analytics & intent signals

Know exactly who's engaged and ready to list

Did you know that 76% of consumers feel frustrated when a company fails to deliver a personalized interaction?

— McKinsey & Company

Your marketing is polished. Now give it your voice.

78%

of people remember audio messages
vs. 10% for text alone

Amazon Ads / Edison Research

87%

of audio campaigns drove
significant ad recall increases

Content Marketing Institute

Audio ranks as most trusted platform
above social & digital media

B2B Marketing Research

Early Mover Advantage

The first agents in your market to add voice
will be the ones homeowners remember.

While your competitors send silent postcards that get tossed, you'll be the agent whose voice they hear—building trust and familiarity before you ever knock on the door.

Every mailer without your voice is a missed connection. Homeowners are choosing agents they feel they know—don't let that be someone else.

Add the Missing Layer

Works with any brokerage platform

Works with what you already use.

No apps. No integrations. No tech headaches. HIRDLE adds voice to your existing marketing — whether you're at Compass, Keller Williams, Real, eXp, Coldwell Banker, RE/MAX, Century 21, or independent.

Logos are trademarks of their respective owners.

Voice-Powered Farming That Gets You Chosen

Put your voice on every mailer you send. Know who listened, what they asked, and when they're ready to sell.

Record Your Message

30-60 seconds explaining a recent sale, market trend, or your unique value. Use your voice or choose from AI voice actors.

Deploy Everywhere

Hirdle generates your VoiceTag® for print, Audio Widget for digital, and AI Assistant to answer questions — all from one recording.

Track & Win Listings

See who's engaging, who's asking about valuations, and who's ready to list. Reach out at the right moment.

One Voice. Yours. Every Home.

Create a VoiceTag® for every use — mailers, listing sheets, socials, business cards. Different messages for different moments. Update any of them anytime.

VoiceTag®

Your voice on every mailer, flyer, sell sheet and door hanger

Audio Widget

Your voice on your website, emails, and social posts

AI Assistant

Answers questions and qualifies leads while you sleep

Intelligence Dashboard

See who's listening and who's ready to list

Where Deals Are Won

You Got the Listing. Now Sell It Faster.

Your listing sheet goes home with buyers. When they're deciding between three houses, yours is the one they'll remember.

Listing sheet with VoiceTag - click to hear the message

Click or scan to listen

Listing Sheets & Leave-Behinds

The flyer buyers take home is where decisions get made. When they're comparing 3 houses at the kitchen table, yours is the one they can hear.

Buyers share these with spouses, parents, anyone helping with the decision. Your voice goes with them.

Same VoiceTag® works everywhere — listing sheet, yard sign, open house flyer. Update your message once, it updates everywhere.

"When I saw VoiceTags turn a standard sell sheet into something personal — your voice, your story about the home — I knew this was different. Buyers don't want more text. They want to know who they're working with."

| Steve S, The Real Brokerage

Your Voice in Print & Digital

One Voice. Everywhere They Look.

Your community will feel like they know you before you ever shake hands.

VoiceTag^®

For Print & Physical

Homeowners scan with their phone camera—no app needed—and instantly hear your voice.

Where to Place It

Listing Sheets

Farming Mailers

Just Listed/Sold

Yard Signs

Business Cards

Open House Flyers

Audio Widget

For Digital & Online

One click and they hear you. Embed anywhere with a simple copy-paste.

Where to Embed It

Zillow/Realtor.com

Your Website/Bio

Property Listings

Email Signature

LinkedIn & Socials

Google Business

Same voice. Same message. Same trust—everywhere they find you.

How It Works

Two Paths. Your Voice. Total Trust.

Whether they scan your mailer or click your email—they hear you before they ever meet you.

FROM PRINT

A homeowner receives your Just Sold mailer.
They see the VoiceTag. They scan it with their phone.

They Scan

FROM DIGITAL

A prospect opens your email or visits your website.
They see the Audio Widget. They click play.

They Click

They Land Here

Your voice brought them here.
Now they see your brand and take the next step.
Trust is built. Action follows.

Your Voice Message Your Branding Your AI Assistant

Now they take action—however they prefer:

Book Showing

Schedule a tour

Call You

One-tap dial

Text You

Quick message

Ask AI

24/7 answers

Home Valuation

Free estimate

New Lead Captured

They trusted you before you ever met.

The Game Changer

Print It. Embed It. Update Anytime.

"What if I print 5,000 mailers and then change brokerages? Or get a new headshot? Or want a fresh message for spring market?"

Print it once. Update it forever. Your VoiceTags and Audio Widgets stay exactly where they are — on your flyers, signs, website and socials. But behind them? You can update your voice message, headshot, logo, or branding anytime. 60 seconds. Nothing to reprint. Nothing to replace.

∞

Unlimited
Updates

Setup takes less than 15 minutes. No tech skills required.

Start Building Yours

How Real Estate Agents Use Hirdle to Win Listings

From farming mailers to past client outreach — here's how agents are using voice to win more listings.

Most Powerful for Getting Listings

Example VoiceTag Script (30 sec):

"Hi, it's Olivia with Compass. The Johnsons at 423 Swanson just sold for $847K—$52K over asking in just 8 days. If you've been thinking about selling, I'd love to share what made their sale so successful. Scan here to ask me anything about your home's value."

Just Sold & Market Update Mailers

Add a VoiceTag® to your monthly farming postcards. Recipients scan and hear YOU explain the sale, market trends, or why now's a great time to sell.

Representative Results:

Scan rate 12%

vs 2-3% traditional mailer open rate

Engagements/month 36

from 300-home farm

Additional listings/year 2-3

from engaged homeowners

Calculate Your Farming ROI →

Source: Direct Marketing Association & NAR data, 2024

Easiest Listings to Win

Past Clients & Your Network

Send monthly voice updates to past clients, friends, and your network. Stay top of mind without spending hours on the phone.

Email Subject:

A quick hello from Michael

Email Body:

▶ Click play to hear Michael's message

Representative Results:

Listen rate 28%

vs 18% traditional email open rate

Referrals from engaged clients 3x more

Turn Events Into Leads

Neighborhood Events & Open Houses

Add VoiceTags® to table tents, flyers, or door hangers. See exactly who scanned, what they asked, and who's thinking about selling.

Example Use:

Hosting neighborhood ice cream social

Table tent: "Curious about your home's value? Scan to hear my market analysis for Oak Ridge."

Representative Results:

Scans from 80 attendees 45

56% engagement rate

AI-identified high-intent 12

Ready for follow-up

AI Assistant: Your 24/7 Listing Generator

Your VoiceTags® and Audio Widgets bring homeowners to your landing page. Your AI assistant — trained on your listings and your market — answers their questions like you would, even while you're with other clients.

Home Valuation Conversations

When homeowners ask "What's my home worth?", the AI provides a range and offers a free CMA.

Representative result: Converts 23% of inquiries to CMA requests

Market Insights

When asked "Is now a good time to sell?", AI shares your market positioning and recent sales data.

Builds authority without hard sell

Lead Qualification

AI asks: "When are you thinking of moving?" and scores responses.

Flags "0-6 months" as hot leads in dashboard

Appointment Booking

When prospects say "I'd like to meet," AI connects directly to your calendar.

Books listing consultations while you sleep

Fair Housing Compliant

AI trained to avoid discriminatory questions and language per Fair Housing Act guidelines. All conversations logged for compliance review.

VOICE-POWERED AI

Have a Real Conversation
With Your AI Assistant

Not just text chat—homeowners can speak naturally to your AI assistant and hear responses back in real-time. It's like calling your office, but smarter and available 24/7.

Voice-to-voice conversations

Homeowners speak their questions naturally, AI responds with voice—just like talking to a real person

Answers complex questions intelligently

"What's my home worth?" "How's the market?" "When should I list?" "What's selling in my neighborhood?"

Qualifies leads instantly

Recognizes buying/selling intent, asks "When are you thinking of moving?" and scores urgency automatically

Fair Housing compliant

Never asks discriminatory questions, never makes illegal statements—all conversations logged for your protection

Zero Fair Housing Risk

Our AI is trained on Fair Housing compliance best practices. It never asks about protected classes (race, religion, family status, etc.), never makes discriminatory statements, and knows when to escalate complex questions. All conversations are logged and available for compliance review. You're protected.

Voice Conversation Example

Homeowner speaks naturally, AI responds with voice

Homeowner speaking:

"What's my home worth?"

AI responding with voice:

Based on recent sales in your area, homes similar to yours are selling for $650,000 to $720,000. I can connect you with Sarah Martinez for a free, no-obligation market analysis. Would you like me to schedule that?

Homeowner speaking:

"I'm thinking about moving in the next few months"

AI priority response:

🎯 High-Intent Lead Detected
Great timing! The spring market typically starts in 8-10 weeks, which is perfect for sellers. I'm flagging your inquiry as high-priority so Sarah can follow up within 24 hours. What's the best number to reach you?

✓ Natural voice conversations

Qualifies intent automatically, escalates to agent when ready, Fair Housing compliant—all through voice

Simple Pricing

Start Free. Scale When You're Ready.

Your authentic voice + instant AI answers + complete brand control. Start free, upgrade to scale.

Monthly Annual 2 MONTHS FREE • SAVE 17%

Free

$0 /mo

Test drive HIRDLE – share your first VoiceTag® and watch what happens

Start Free

3 Active VoiceTags®

500 Page Visits/mo

100 AI Conversations/mo

1 Action Button

Full Branding Control LAUNCH PROMO

AI Assistant + 6 Voices

Real-Time Dashboard

Starter

$39 /mo

$390/year (save $78)

Everything you need to look professional and capture first leads

Get Started

10 Active VoiceTags® (+$10/mo each)

1,000 Page Visits/mo

1,000 AI Conversations/mo

2 Action Buttons

Full Branding Control

8 Premium Voices

Document Uploads (6MB)

Voice Cloning ($59 one-time)

2 Team Members (+$25/mo each)

Growth

$99 /mo

$990/year (save $198)

Grow faster with more conversations and advanced AI that converts

Upgrade to Growth

30 Active VoiceTags® (+$7/mo · save 30%)

3,000 Page Visits/mo

3,000 AI Conversations/mo

3 Action Buttons

Remove HIRDLE Branding (optional)

Document Uploads (72MB)

Voice Cloning INCLUDED

5 Team Members (+$15/mo each)

Priority Support (12hr response)

Scale

$249 /mo

$2,490/year (save $498)

Serious volume, testing, integrations – ready to power your business at scale

Scale Your Business

100 Active VoiceTags® (+$5/mo · save 50%)

Unlimited Page Visits

10,000 AI Conversations/mo

4 Action Buttons

Document Uploads (1.2GB)

Voice Cloning + Custom Training

A/B Testing

15 Team Members (+$10/mo each)

Priority + Phone + CSM (4hr response)

Enterprise

Custom Pricing

Unlimited conversations, unlimited VoiceTags®, and our team as your partner

Contact Sales

Unlimited VoiceTag® page visits

Unlimited AI conversations

Custom AI training & enterprise guardrails

Unlimited team members

API access & custom integrations

Dedicated success manager

All Plans Include

Unlimited Action Button Clicks Unlimited Message Updates Industry Templates AI Assistant Fair Housing Compliant

Got Questions?

Everything You Need to Know

Simple answers to your common questions.

"My brokerage already gives me so many tools. Why would I add another?"

Great question — and you're right. Platforms like Compass, KW Command, CB Desk, and kvCORE are powerful. They give you CRM, email marketing, social integrations, analytics, and more. HIRDLE doesn't replace any of that. It adds something they don't have: your actual voice. When a homeowner hears you — your tone, your warmth, your personality — trust starts building before you ever meet. Think of HIRDLE as the layer that makes all your other marketing more personal and more memorable.

"How is this different from the marketing tools my brokerage provides?"

Your brokerage platform handles a lot — emails, social posts, lead tracking, market reports. It's comprehensive. What it can't do is let a homeowner hear you. HIRDLE fills that gap. When someone scans your VoiceTag® or clicks your Audio Widget, they don't just see your name — they hear your voice and can ask your AI questions instantly. It's the human touchpoint that makes all your other marketing efforts feel more personal. HIRDLE works alongside your brokerage tools, not instead of them.

Can visitors actually talk to the AI — and hear it respond in my voice?

Yes — and this is where HIRDLE becomes something entirely different. When a homeowner lands on your VoiceTag® page, they can speak their question out loud and hear a voice respond in real time. Ask about the neighborhood, schools, pricing, availability — the AI answers conversationally, just like talking to a real person. And here's the part that surprises everyone: the AI can speak in YOUR cloned voice. You record a short sample, and every answer sounds like you — your tone, your warmth, your personality. It's available 24/7, responds in seconds, and feels remarkably human. Or choose from premium AI voices if you prefer. Either way, it's voice-to-voice — not a chatbot, not a form, not a wall of text. A real conversation.

What exactly do I get?

One recording gives you three ready-to-use assets: (1) A personal landing page branded to you — with your photo, your voice, and an AI assistant that answers questions 24/7. (2) A VoiceTag® you can add to any flyer, mailer, yard sign, or business card. (3) An Audio Widget you can embed on your website, in emails, or across social media. Plus, a dashboard that shows you exactly how people are engaging.

Do I need special equipment or technical skills?

Not at all. If you can record a voice memo on your phone, you can use HIRDLE. Record directly in your browser using your computer or phone microphone. There's no code to write, no software to install, nothing to integrate. You add your photo, record your message, pick your colors, and we generate everything else. Most agents are up and running in under 15 minutes.

How long does setup actually take?

About 15 minutes for your first VoiceTag®. That includes adding your photo and bio, recording your 30-60 second voice message, customizing your AI assistant's knowledge base, and matching your brand colors. Once you've done it once, creating additional VoiceTags® for different listings or campaigns takes just a few minutes each.

What are "Page Visits" and "AI Conversations"?

These are the two ways homeowners engage with your HIRDLE content:

• Page Visit: When someone scans your VoiceTag® or clicks your Audio Widget and lands on your personal landing page. This is counted once per visit.

• AI Conversation: When someone asks your AI assistant a question and gets a personalized answer. Multiple back-and-forth questions within a 5-minute window count as one conversation.

Example: A homeowner scans your VoiceTag®, listens to your message, then asks your AI 5 questions about the property — that's 1 page visit + 1 AI conversation.

How does the AI Assistant work across different plans?

Every plan includes an AI assistant that answers homeowner questions 24/7. Here's how the capabilities scale:

• All plans: AI assistant included, industry templates, voice intelligence insights

• Knowledge base: Free tier supports copy/paste (~12 pages). Starter adds document uploads (6MB). Growth increases to 72MB. Scale offers 1.2GB for comprehensive training.

• Voice cloning: Available on Starter ($59 one-time), included on Growth and Scale — your AI answers in YOUR voice.

• Monthly AI conversations: Free (100/mo), Starter (1,000/mo), Growth (3,000/mo), Scale (10,000/mo). Need more? Overage rates are affordable — your service never stops.

Can I update my message after printing VoiceTags®?

Yes — this is one of the best parts. Your VoiceTags® stay on the flyer. Your Audio Widgets stay on the website. But your message? Update it whenever you need to. New brokerage, new headshot, new script for spring market — just record a new message. The VoiceTag® stays the same. Nothing to reprint. Nothing to replace. Your investment keeps working.

What if someone doesn't have a smartphone — or doesn't want to download an app?

No app needed — ever. Homeowners just scan and listen, right in their phone's browser. VoiceTags® work with any smartphone camera (iPhone, Android) from the last 8+ years. You can also include a short URL on your mailers (e.g., "Visit: hirdle.com/sarah-oak-ridge") for anyone who prefers to type. Zero friction for them. Zero barriers for you.

Is the AI assistant compliant with Fair Housing laws?

Yes. The AI is trained to avoid any discriminatory language or questions per Fair Housing Act guidelines. All conversations are logged and available for compliance review. We recommend customizing the AI's knowledge base with your brokerage's specific compliance requirements.

Can I use this for multiple farms or neighborhoods?

Yes. Each plan includes a set number of active VoiceTags® — Free (3), Starter (10), Growth (30), Scale (100). Each VoiceTag® can have its own voice message, AI knowledge base, and analytics. Perfect for agents farming multiple neighborhoods or team leads managing campaigns across different areas. Need more? Additional VoiceTags® are available at discounted rates on higher tiers.

How does voice cloning work?

Record a 60-second script of you speaking naturally. Our AI analyzes your voice characteristics and can then generate new messages — and even answer questions — in YOUR voice. Available as a $59 one-time setup on Starter, or included free on Growth and Scale plans. Your voice, your words — just faster and available 24/7.

How do I know if it's actually working?

Your real-time dashboard shows you everything: page visits, AI conversations, what questions homeowners are asking, and what actions they're taking. You'll see which VoiceTags® and Audio Widgets are performing best — and which messages resonate most. No guessing. Just data that helps you improve.

How much does it cost?

Start free with 3 VoiceTags®, 500 page visits, and 100 AI conversations per month. Paid plans start at $39/month (Starter), with Growth at $99/month and Scale at $249/month for serious volume. Annual billing saves 17% (2 months free). Every plan includes unlimited updates to your VoiceTags® and Audio Widgets. See the pricing section for full details.

Can I try it before I commit?

Absolutely. The Free plan isn't a trial — it's a real plan with real capabilities. Create up to 3 VoiceTags®, get 500 page visits and 100 AI conversations per month, and see how homeowners respond. No credit card required. Upgrade when you're ready to scale.

Still have questions? We're happy to help.

Start Free Contact Us

Win More Listings with Voice-Powered Farming

The Listing Challenge: Getting Chosen in Your Farm

Generic Mailers Get Ignored

Can't Differentiate at Scale

Personal Touch Doesn't Scale

Can't Tell Who's Ready to Sell

Your Brokerage Gives You Tools. HIRDLE Gives You a Voice.

Your Marketing Today

Your Marketing + HIRDLE

The first agents in your market to add voice will be the ones homeowners remember.

Voice-Powered Farming That Gets You Chosen

Record Your Message

Deploy Everywhere

Track & Win Listings

One Voice. Yours. Every Home.

VoiceTag®

Audio Widget

AI Assistant

Intelligence Dashboard

You Got the Listing. Now Sell It Faster.

Listing Sheets & Leave-Behinds

One Voice. Everywhere They Look.

VoiceTag®

Audio Widget

Two Paths. Your Voice. Total Trust.

Book Showing

Call You

Text You

Ask AI

Home Valuation

New Lead Captured

Print It. Embed It. Update Anytime.

How Real Estate Agents Use Hirdle to Win Listings

Just Sold & Market Update Mailers

Representative Results:

Past Clients & Your Network

Representative Results:

Neighborhood Events & Open Houses

Representative Results:

AI Assistant: Your 24/7 Listing Generator

Home Valuation Conversations

Market Insights

Lead Qualification

Appointment Booking

Fair Housing Compliant

Have a Real ConversationWith Your AI Assistant

Intelligence Dashboard: Know Who's Ready to List

Campaign Performance

Listing Intent Scoring

Engagement Trends

Timing Insights

Calculate Your Farming ROI

Your Projected Results

The Numbers Behind Voice-Powered Farming

Start Free. Scale When You're Ready.

Free

Starter

Growth

Scale

Enterprise

All Plans Include

Record Once. Use Everywhere.

Place in Your Design

Print as Stickers

Audio Widget

Print it. Embed it. Update it forever.

Everything You Need to Know

Ellie

Create Your First VoiceTag

Your Brokerage Gives You Tools.
HIRDLE Gives You a Voice.

The first agents in your market to add voice
will be the ones homeowners remember.

VoiceTag^®

Have a Real Conversation
With Your AI Assistant